Research paper by Ina Ganguli and co-authors draws attention from the Wall Street Journal and the New York Times
A recent research paper by , affiliated researcher at SITE and assistant professor of , research associate at , , assistant professor at and , Ford professor of Economics at the , examines consumer choice within an ordered list, in particular the phenomena of primacy bias of choosing the first option and recency bias of choosing the last option.
The team of researchers examined how the ordering of research papers in the NBER weekly email announcement "New This Week" (NTW), being sent to more than 23,000 subscribers, both inside and outside academia affects viewing and citation rates of papers. In their paper the researchers found that despite the effectively random allocation of papers to the NTW ranking, papers presented earlier in the list generated much higher hits, downloads and citations of papers. The effects were particularly meaningful for the first paper listed, with a 33% increase in views, a 29% increase in downloads, and a 27% increase in citations from being listed first.
Most importantly the paper initiated a reform at the NBER to change their weekly email practice. Starting from September, the NBER has changed their research paper ordering approach to avoid inequalities across working papers. Different subscribers will now see a different paper listed first, so no paper will receive a systematic advantage from its ranking on the email announcement.
Since being published, the research paper has grabbed the attention of several media outlets. The New York Times wrote a news article citing the paper and its research conclusions. The Wall Street Journal wrote an article and showed how the paper has influenced the policy change of the NBER. National Public Radio also reported a story about the paper and featured an interview with Ganguli .
Read more about the research findings, methodology, and conclusions of the paper here .
