How to improve visitor’s experience of – a joint project by SSE and Babson students
The assignment was made to be open-ended, ambiguous, and risky since innovation efforts often resemble these conditions. The students learned from a series of company visits to leading firms in technology, design, social-impact, and financial sectors. They also were encouraged to explore to experience the best that this vibrant city offers.
At the end of the week, the student teams produced a series of thoughtful solutions that with some additional effort could be implemented and become a reality.
“The joint SSE-Babson program was designed to give our students a truly international experience. With students in the SSE-MIB program coming from throughout the world, my Babson students were able to develop cross-cultural friendships and work together to design innovations that could benefit . We appreciate the hospitality and the openness by the SSE students, staff, and faculty for this inaugural course.” (Phillip Kim, Associate Professor of Entrepreneurship at Babson College)
