Money vs. Morals: Do Swedes Follow Through?
Sweden is known for its eco-friendliness—Swedes recycle diligently, bike year-round, and even experience “flygskam” (flight shame). As consumers, their climate commitment is clear. But what about as investors? Survey results show that while a majority of Swedes remain deeply concerned about climate change, fewer now believe its effects are immediate, and willingness to pay for green investments has declined. Scroll down to explore the full data.