Custom Programs – Leadership training for the future of sports and the sports business
The Center for Sports and Business (CSB) at the º£½ÇÉçÇøÏÂÔØoffers tailor-made leadership and development programs for partner organizations looking to stay at the forefront of the sports ecosystem – commercially, strategically, and in terms of values.
What is a CSB Executive Education Program?
An Executive Education program is a customized training initiative based on your organization’s specific needs, goals, and challenges. The program is led by researchers from the º£½ÇÉçÇøÏÂÔØand features guest speakers from leading roles in sports, business, and civil society.
Possible Program Content:
- Finance
- Commercial strategy and business development in sports
- The role of sport in society: policy, legitimacy, and impact
- Sponsorship and activation – measurable effect
- Data, digitalization, and audience engagement
- Values-based leadership and sustainability
- Case-based learning built around your own challenges
Who is it for?
- Federations, clubs, leagues
- Sponsors, event companies, media partners
- Municipal sports directors or arena operators
- Boards and executive teams
Format & Structure
- Needs-based design
- Modular format: 2-day sessions spread throughout the year
- Delivered on-site, at SSE, or digitally
- Opportunity for joint programs across multiple partners
What You Get:
- Direct access to CSB’s expertise and research
- Deeper understanding of the external landscape and emerging opportunities
- Practical tools, frameworks, and dialogue
- A shared language within your organization to navigate the future
Session from the custom program "Hållbar Klubbutveckling" in 2025